The article states this: "The Pro costs $599 and $75 a year, or $599 and $6.99 a month to buy outright, or you can pay for it in installments of $24.95 a month for 36 months. Plus installation, of course." So, the Pro is more than the Basic plate plus it appears there is the addition of installation fees.

Here's a couple of questions I would have regarding the plate and my questions would be firstly is the display only good for five years? The article states the battery life is only 5 years. Is the battery replaceable by the end user or is this a case where it would be cost effective to the replace with a new display? The other question I have is will the display leak or bubble up over time like the Tesla LCD screens have in their cars? Just thinking out loud here.