If people fell for the old insurance-big-brother-is-watching-you, stick-this-in-your-obd-port gag, I suppose people will fall for this too.

Should take exactly no time at all for someone to hack this thing to display truck nuts or show porn everytime you have the brake on.

On the other hand, it should display a hazy screen like any other device in the cold, so you could go all winter without a parking ticket.