The company has not had stability for over 20 years now. They've done everything to kill brand loyalty. Meanwhile, GM and Phord at least realize the blew oval and the blow tie are very recognizable symbols (I realize they are not parent company symbols but might as well be) and have much to do with brand loyalty. We don't have "Dodge" trucks anymore, we don't have the Pentastar, now we don't even have Chrysler! What's next? No more Mopar? That would certainly follow patterns. These foreign company advertising and marketing companies apparently know nothing about marketing in USA, assuming they are the ones making these decisions.