Never did much for me, don't care for big letters on tire sidewall. Heck, I remove the lettering on my slicks; GoodYear doesn't cut me a break for that advertising, haha. That said, the old Firestone Drag 500 would seem ripe for a re-do but the only market is some of the guys with the nostalgia cars. Regardless of all that, there's probably a market for the tires you're asking about.