Never did much for me, don't care for big letters on tire sidewall.
Heck, I remove the lettering on my slicks; GoodYear doesn't cut me a break for that advertising, haha.
That said, the old Firestone Drag 500 would seem ripe for a re-do but the only market is some of the guys with the nostalgia cars.
Regardless of all that, there's probably a market for the tires you're asking about.