Clearly , you're not from a marketing background. You probably place value on things like history and tradition. Remember , these are probably the same people who had them putting R/T badges on Neons. If they can't monetize tradition , then it isn't worth remembering. I don't have much problem with the " hellephant " bit , but I was hauling new cars during those dark days when the Neon was being touted as a performance car. LOL