When the Plymouth Duster (also known as the Valiant Duster) was released in 1970, it was considered to be a cheap, sporty coupe that the average Joe could afford; a cheaper alternative to the Plymouth ‘Cuda and Plymouth Road Runner. Based on the A-body platform, the Duster provided the compact-sized Plymouth Valiant with a sporty body style to attract new and younger customers to the brand. In fact, the car was a $15 million effort to update the compact Valiant for the 1970 model year.

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