After what could have been considered the longest, most drawn out social media campaign ever to accompany the launch of a car, months of teaser videos and hundreds of swirling rumors, the unveiling of the anticipated and hotly debated 2018 Dodge Challenger SRT Demon at the New York Auto Show was almost as maddening. The reveal consisted of flames, fireworks, burnouts and a full power launch but only after so much talking. But, the message behind the Demon was clear; to build a car unlike anything ever offered by an OEM before, make it ridiculously fast and make it street legal.

Read the whole reveal at Mopar Connection HERE:

Mopar Connection Magazine, your source for daily news, real-world tech, features and much more.
Got a comment, question, or a story? Email me at kevin.shaw@shawgroupmedia.com