You really think most do not understand one of the most simple and basic brake systems?
Yes I do.
I have had countless conversations with customers back when I wrenched,
family members over the years,
and numerous acquaintances,
who all think that brakes work simply by pads/shoes "grabbing onto" the rotor/drum to "slow it down".
The physics of
kinetic energy -> heat energy -> dissipated into air is beyond them.
Ask a selection of laypeople, and see for yourself the percentage who can explain "kinetic energy -> heat energy -> dissipated into air", versus those who take the "grabbing onto" path.
(Then again, maybe you surround yourself with a more intelligent cross-section of unwashed society.)