It takes so much work to build (and maintain) a good website these days that most small business guys just can't keep up.

I redid my site a few years back and it looks good, but it is super difficult to keep maintained and I only have a little over 100 products. Even a little guy like me needs some sort of database driven website in order to keep up and those things are expensive.

Mancini probably carries 1000+ items and the parts are always changing. Prices change, parts come and go, vendors come and go, etc.

I'd love to know how much money Summit spends on their website each year. I bet it is a ton. They probably have at least 10 full time people working on that website.