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Was there any particular reason why the whole alphabet was put on Fender tsgs on earlier Mopars?
When did they stop doing that? Any reason?

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My guess....If you have a smaller number of options, it's actually easier to use.

Once the number of options and packages available grows, using the letter and two digit code gives you more possibilities to work with.

If you use 23 capital and 23 small letters you can code 460 different things. If you use the letter and two numbers you can code 2,548.