Have to back up a bit and realize the massive step up by Fiat in style, and interior tech/quality that a loaded Dart was compared to the Caliber. Now, take the Hornet and Tonale and compare them to a Caliber or Compass and it's fair to say you are getting twice the vehicle. If the Hornet is over-priced, it's only by about 2 or 3 thousand. It makes sense for a business to test the ceiling right from the start just in case it turns into another blow up like the PT Cruiser.
As far as the Ramcharger idea, the Nitro and Jeep Commander have already been tried. A Wrangler platform is better: a Wrangler with smooth fenders and four headlights, call that a "Ramcharger".
Geez, I'm clever, I really should be getting paid for my ideas. Well, how about it, Ford and Dodge?