I was at a dealership today getting a recall taken care of on my 2500. They had a Grand Wagoneer in the showroom and it's the first one I have got to check out closely.
It was not really as huge as I thought, not that it wasn't big, but no where near something like an Excursion.
The interior really looked incredible. $122,500 incredible? That is what the sticker was on this one, and it only had 2 options!
The sticker was very close to twice what the sticker was on my well equipped Big Horn 6.4 Ram 2500 last year.

not sure why it's rotated the interior picture. I just tried to fool the system by rotating the picture and saving it upside down, then attaching it, and it still shows upside down here!

this is america. the bigger the better is the american motto isn't it?

Maybe more for the elite status type buyer? Myself would not be a buyer of that unit at 22k.

Me neither, however neither of us are even close to the target demographic Jeep is aiming this product at.
But I live in an area with a lot of upscale young adult professionals, people who live in $500,000-$1M+ houses, and can see many of them being interested in a vehicle like this. I’d rather see them buying one of these than a Lexus or Audi SUV like I see many of on the area roads!
I saw an interesting YouTube review video this morning. JB Reviews does videos on trucks and SUVs and is a big fan of Rams, and he tows a big RV and 30’ car trailer so focuses a lot on towing qualities in the trucks, so he does a pretty interesting take on the vehicles he reviews.

Might need to include some of the underground economists too.
Rural area often see these behemoths prowling about. Along with black wheeled, loud exhaust, suede painted Tundras, MB's, wide bodies, etc...