Buy oil on sale under 10 bucks for 5 quarts (usually 1.79 qt.) and the same with filters. Filters are under 5 bucks on sale and not Fram. I don't care if you believe me or not I Have been servicing my own vehicles for nearly 50 years without a problem and can see no reason to change. It is your money to spend and if you feel better spending it that way that is fine with me. Just because it cost more don't mean it is any better.
PS: right now Mobil is on sale for 1.88 a quart.