Guys who love to race for the most part could care less what make is on the car. Now is a car company cuts a guy a breaka nd really helps, yes I can see some brand loyalty. see Tony Stewart. GM had just given him big $$ for his sprint and Midget programs and because he is signed with JG Racing he has to move to turd(TRD) But bailed back to GM ASAP. He could have gone anywhere.