Most of the magazines they produced were profitable. But Discovery did not want to be in the publishing business, so they kill them. Even though it was the only thing supporting MotorTrend+, as MT+ has never made a profit in all the years of its existence.

And they won't sell the properties because they don't want someone to make a competing successful brand off of one of their old Intellectual Properties. So they just killed the magazines and let them sit forever.

And now with Hot Rod only being quarterly, they no longer need a bunch of new articles. They only need a handful of new articles a year, so they aren't producing anything extra really anymore. Now until the end they are just going to keep regurgitate old stuff.

Discovery hates the original MotorTrend shows. It goes against everything that they want to do. Just have garbage cheap shows full of drama to entice women into watching, since more often than not the woman is the decision maker in the house. They do not want content that guys like us will watch, because we are such a small niche. I heard this from one of the the execs in a meeting over there a few years ago.