i have been in the concert business 51 years. I have never seen a concert site with such low prep and costs thereof, ie, no fencing, no water, min lighting (other than a bonfire) no garbage cleanup/disposal by design, no nothing other than cost of bands S&L, staging, generators to run that, and labor. Those are normal predictable costs at nearly every large outdoor concert.

With 75K? in attendance, little advertising required, admittedly I have no idea how much it costs to rent a dried-up unused lakebed in the middle of nowhere, but with ticket prices over 3 digits, somebody is making a fortune here.

Reality check, that half the population is smarter then 50% of the people and it's a constantly contested fact.