I also think they made a marketing faux pas when they made Ram stand alone brand so we don't have Dodge Trucks anymore. People still can't keep it straight all these years later. I'm constantly hearing "Dodge Ram Truck" at work and it's just a Ram. Tradition of Dodge trucks runs deep as does/did loyalty.

I wish my TRX had big bold DODGE on hood and tailgate.

Facts are stubborn things.