Seems to me that the current mini-trucks are targeted towards the urban/suburban buyer, or light-duty buyer.
Most are probably more concerned with having CarPlay/Nav/whatever than whether the thing can carry or tow a lot of weight.
I'd be wiling to bet that many are not concerned at all with unibody vs body/frame construction - they just haul gardening supplies or the occasional sofa or whatever.
I see quite a few of the new Rangers & Colorados/Canyons & Ridgelines up here in N Idaho, but not many Mavericks so far.
But most everyone here has a big honkin' 4X4 - there's probably more trucks than people !

Of the mini-truck bunch, to me the Ridgeline & Santa Fe have the best styling, but that Ram isn't too bad.
But I'm more likely to buy an old Dakota, El Camino, or Ranger if I want a small truck - it's just a better financial decision for me, because I like older, simpler stuff that holds its value.