Agree Mastershake. Same as Caddy is doing. I don't get it but then again, I'm a bit biased. There was a Yahoo article today on the Ford pickup. Perhaps a missprint but they said 97k for a Lightning and Ford is setting up to sell 150k of them. For 97k that truck better last a lifetime. Now your "Halo" brands, yes, you can ask more for them but let's be real. The wife and I make nice money and I'm hoping to retire pretty well. The reason being that I have so far paid over 20k for only 1 car. Who the heck is buying all this stuff??
From Car and Driver:
"Ford has announced prices for the 2022 F-150 Lightning, including Pro, XLT, Lariat, and Platinum trims.
The base price is $41,669 including a mandatory $1695 destination charge.
The XLT starts at $54,669 and the Lariat and Platinum versions will be considerably more expensive—a loaded model starts above $92,000."
I have read that they have 200,000 reservations. However those folks just know have the ability to turn those in to firm orders, I have not seen any numbers on that.
