For me, what the white lettering on the tires say would determine if I wanted people to see them or not.

Many of the current tire brands just wouldn't look right on the old classic cars.

I'm also a cheapskate, The last set of tires I bought (about a month ago), the white letters added $10 to the price for each tire. I don't feel the need to pay the tire manufacturer $40 to advertise for them. No white lettering for me! Gene