Who to replace them ?
Winston ?
Seriously , it is going to have to be someone from the " adult " end of the pool...............booze or tobacco...........to come anywhere near the kinds of dollars a national sponsorship should generate.
Weed ?
Taking them to court is the last kiss.
If I know my major corporations at all , they tend to have long memories and a real reluctance to admit they were wrong or forgive a perceived slight.