If the marketing guys thought the 402 was something special then they would not have called the car the SS 396. People back then thought the 402 was a dog even though it was basically the same as the 396. Just got a bad rap, same as the 400.
The marketing guys didn’t call it a 402 because: 1. The 396 was an already established engine. 2. SS 396 sounds better than SS 402.
526 cubes of angry wedge, pushbutton shifted, 9 passenger killer!