Pardon my ignorance, The powder coat is not harder than paint? If so why use it? Personally, I sand blast and paint my own steel rims and never any troubles. Even after several changes. Also no trouble with aluminum rims. I take all my wheels to the local garage. He has been in business since the '70's. Equipment is as old. I do make sure Fran does the werk and not one of the kids. He gets a tip, and all is in cash so no invoice.
I have mechanical Aptitude. I can screw up anything.