Because it wouldn't be the old Dakota. It would be quite a bit smaller and more efficient than a base Ram. Plus, it's a very hot market now. That's why he's trying to figure out a way to build one. I'm probably not being realistic when I wish for a V8, admittedly.
P.S. I'd love to see them bring back the "Job Rated" slogan. But ONLY on real work trucks!
I was looking at some fuel economy ratings just for comparison:
2019 Ram 1500 3.6 v6 2wd 25mpg highway.
2019 Toyota Tacoma 2.7 4cyl 2wd 23mpg highway.
2019 Honda Ridgeline 3.5 v6 fwd 26mpg highway.
2019 Ford Ranger 2.3 4cyl 2wd 26mpg highway.
2019 Chevy Colorado 2.5 4cyl 2wd 26mpg highway.
So seeing where the Ram is compared to all the other small-mid size trucks currently on the market there seems to be a mpg ceiling they have hit. I really don't see FCA coming in there and doing any better if everyone else can't. Sure FCA could come in and spend a bunch of $ in R&D and build a smaller truck but at this point I don't see it being any more efficient than a Ram and I can't see it being any cheaper. Base rams are a pretty good deal for a new truck these days.
