FCA has actually recently increased the companies involvement in NHRA Drag Racing.

More support for funny car teams and have they have purchased the naming rights for two more national events.

They also are expressing a lot of interest in Factory Stock Showdown but still very low Drag Pack car count compared to the Cobra Jet's and COPOs.

FCA has "car guys" in high places.

All that being said I don't know anything about this year's Hemi Challenge.