Yep, added to watch list.

Is it the oil expander that jumps out at you?

I've never used total seal and don't know.

Do you think they are most likely Total Seal "Classic Race (street)" or whatever they are marketing their normal non-gapless ring as these days?

The JE branded (in the picture) appear to be an awful lot like FM/Speed Pro/Sealed Power/whatever they are calling themselves lately.