I'd say it's like a semi-gloss? I used Herculiner and sprayed it with an undercoating gun I'm thinking around 50 psi. You'll have to play with the psi to see what works good for you and it takes 2 good coats to cover but don't spray to thick or it will run just like anything else. Just make sure to stir it good. This Herculiner has an aggressive texture also it but I like it. Now if your looking for something with a little smoother texture and you can also add paint to it and change colors it is called Hippoliner. I sprayed my truck bed with it and this stuff is also pretty dang sweet and it's harder than a whores heart. I don't have good enough service to download the pics tonight of it.