Quote: CHARLIE, hes quite the businessman.a wopping 4 races. hes on fire!!!!
Actually I think he slit his own throat when he wanted to do so many races. It's hard to make any money when your biggest competition is yourself.
OK. Well here is my
I owned a tanning salon here in the Columbus area. Last year prior to the Columbus event, I put a sign on my front door that said CC Events outlet center. I had Charlie bring down 15-20 shirts, and about 40-50 tickets to the Columbus show. I was going to sell them from the salon. I had over 30-40 ppl ask me "What is the Chrysler Classic"...
ADVERTISING
I have never heard a CC Events ad on radio or TV.
I ran a 30 sec. ad on radio for my salon, it cost me $470.00 for 3 . 30 sec. ads. I had probably 10-12 new customers, and 50-60 ppl say they heard my ad. We went from tanning 80 ppl a day up to 115-120 a day.
Promotion, & advertising is the key to success in the retail business. I don't think that 1 show ....or 6 shows is the problem. It is how you advertise those shows. Not to mention customer service is probably the biggest rule.
