lI believe the Nascar downfall began when sponsors started actually measuring their own logo airtime televised during a race, as a yardstick to justify their sponsorship. That corporate measurement did not measure percentage of the TV picture the home viewer saw, but the time a readable corporate logo was broadcast during the race. Those cumulative airtime numbers were drastically increased with cars running in a pack, helped by restrictor plates, and repeated bunching caused by yellow flags that also fitted in the needed network TV commercials.
It's all about the money.
It will not get better
After this wreck, I suspect logos will soon start being seen on the cars flat bottom undertrays. grin

edit:
"Comparatively Cheap Exposure
In 2006, Eric Wright of Joyce Julius Associates, a research firm dedicated to sponsorship impact measurement, told the Las Vegas Review-Journal that the average screen time for a race car's primary sponsor during a typical race is 12.5 minutes and the average number of times the announcers mention the sponsor is 2.6 times per race. The comparable value to the sponsor for the time on screen, according to Wright, is $1.7 million. A sponsor's exposure goes up if its driver takes the checkered flag or is involved in a wreck, especially if the wreck occurs in the later stages of the race and the company name is still visible when the car comes to a stop. "If you crash, crash fabulously, and make sure your logo is not wrinkled up,'" Dave Hart of Richard Childress Racing once told a reporter."
https://www.mentalfloss.com/article/24896/moving-billboards-brief-history-nascar-advertising%C2%A8#:~:text=In%202006%2C%20Eric%20Wright%20of%20Joyce%20Julius%20Associates%2C,mention%20the%20sponsor%20is%202.6%20times%20per%20race.

Last edited by jcc; 08/29/23 03:55 PM.
Reality check, that half the population is smarter then 50% of the people and it's a constantly contested fact.