I think the reason they didn't sell a ton of parts is plainly put, poor marketing. You would be surprised how many mopar people out there have never heard of AMD. Yes they have been around awhile, but only known for so little products that people don't realize they make car parts for dodge/plymouth cars. Classic Industries did a much better job at advertising and have now 10X Year One customers currently. In the end, Not keeping popular products regularly stocked hurt them in the long run.