The over stock supply is probably gone, and they can't talk their supplier into selling them more at the price they bought the last batch for.

If you were lucky enough to get some the first round, Congrats. If you missed out on the first round, I suspect that ship is long gone, good luck getting your order filled at that original price.

I bought a 12 quart box of straight 10W 30 oil today @ $34 and change, on sale from the original $53 price tag. Don't expect that price to hold very long either!