Most reputable manufacturers have a model starting around $13k.
You can get a flat fender jeep for way less.
True, same with a Geo Tracker (have one), golf cart or a riding mower. Apples to bananas comparison. They are both fruits and you can eat them but the similarities pretty much stop there. Ground clearance, suspension travel, ride quality, power-to-weight ratio, trail access, etc are all going to be different. Intended use/budget/expectations will dictate which is best for each individual.
