So I asked google and apparently alloy rim repair is an actual thing and found a handful of shops in the area. Who knew? A few good shots with the BFH changed it from big freakin dent to a bit of curb rash. Aired it up but the bead is still leaking. I'm thinking a bit of bead sealer, if that's still a thing, should be all it needs. That and rebalanced as the glue on weights fell off while I was beating on it. Gonna go see what the corner tire shop says.

As for me, I'll take my old steel rims that bend pot holes.