Clearly , you're not from a marketing background.
You probably place value on things like history and tradition.
Remember , these are probably the same people who had them putting R/T badges on Neons.
If they can't monetize tradition , then it isn't worth remembering.
I don't have much problem with the " hellephant " bit , but I was hauling new cars during those dark days when the Neon was being touted as a performance car. LOL