Quote: SMART business ? ....... is to do what the customer desires. And to save the customer money if you can.
Yes, smart business. Dealing with a minimal number of carriers and getting preferred rates for volume will save your customers money. Doing what the customers desires ... BS! Explain to the customer that you do things a certain way for their benefit and they'll usually see it your way.
Quote: Potential damage ? .... any truck line that has survived this economy is a good operation. And they all self-insure for damage.
Insurance? Great! With all your shipping experience I would imagine at some point you've had to go through that pain! Personally I'd rather have someone I trust handling my goods and never have to deal with insurance. As a customer the last thing I want to hear is "don't worry, its insured". I'd much rather hear "we've been using these guys for years and have never had an issue".