mopar needs to consider their supporters

I would expect Mopar parts to be a little more expensive, as you'll sell one Mopar part to 5 Chevy parts. But in saying that, a lot of their parts are really over priced, and there are better options in the after market.

It's strictly economics. Supply and demand.

We are a handfull compared to the chevie and ford racer market. And Mopar guys want choices just like the other makes. The problem is too many choices for the same comparable part. Usually this would mean competitive pricing. But, when every guy who makes a run of parts has to say I only want 30 peices when the other makes can order 100's of the equivalant part who do you think is going to be cheaper. This I can understand.

Mopar on the other hand will outspend other makes in a particular year for NASCAR. Feeding and number of teams and covering the track at Daytona with Dodge Intrepids. Then allow NASCAR to rule them out of competition. Seems a better effort would be to make the Mopar brand parts more affordable so the little guy can get out and promote their brand. If we did not get beat up on so bad buying the Mopar brand we may have a financail opportunity to compete better.

Over the years their have been some Mopar labeled parts that were very affordable. The master cylinders is a good example of where this was not the case for no good reason. For years every tube chassis car in the pits had this master cylinder. You can buy the equalivant master cylinder through a parts store for half the price. Why? The other makes didn't mind spending the money and you would think the profits would have benefited somewhere else in our Mopar parts stores. The small block 420 intake. It was not legal in NASCAR so it was never mass sold. But, the chevy guys do not balk in buying them for $500. The killer is out of the box the intake is junk. $500 for an intake that cost no more to produce than anything. The R blocks began life at $2000. This block was the platform for all the high end W heads. Again Mopar had no program to buy a complete head ready to run that was competive. The lack of demand for the heads, block, and intakes caused the blocks to go up. Last I heard they were over $3000 and there were times when you could not get one. If they had just made the combo affordable to start with. Indy and edelbroc would have missed half their market. We raced our hearts out with the stuff and never got any support from Mopar and they never made the products affordable simply because they said there was not enough demand. Simple BS. Indy spent a boatload of money buying a head program from Batten and has sense sold a lot of heads. The Indy head is a great class option but for all out racing Mopar missed a golden opportunity.

It is not all Mopars fault. Here is where I dispute everything that I just wrote. You have 10 wannabee hard core racers Five run a Ford the other Five want a Mopar. All five ford guys will drop the $10,000 for a complete head package. Two Mopar guys step up to the plate and make the plunge. The following year 50 ford guys are repeating the process. The Mopar guy stands back and complains the price is too high.

Leon

Indy Legend parts are more affordable than Mopar.We understand that the market for Mopar parts is not as big as some GM stuff but have you ever tried buying Ford parts?Even some Pontiac parts are crazy.Most market prices are based on supply and demand.

well I just hang up the phone with a Chrysler parts person who listened to what I had to say and said they will have someone to call back. now Im not trying to shoot the piano player, Chrysler (mopar performance) may not do anything and if they don't Im not going to be a rude dude. I just don't think they have to sell this valve cover part #p5007796 for $700 plus. that is a good definition of rediculous. About 375, well ok I can do that and not feel ripped of by my team leaders.

thats why alot of dealers won't even order Mopar Performance parts because they are so high and Chrysler tagged them as non-returnable ( ie once they order them they can't send them back) plus a lot of times they can be on long deep back-order. I would look around their are some of us that still look out for the racers. Most of the time the high prices are dealers who really don't care to mess with performance parts in the first place.

I would imagine how many hands it passes through and each hands mark up has something to do with high pricing too.

I am not 100% on this but here is my reason for SOME of the high prices. It seems Mopar doesn't maufacture alot of parts but outsources them to other venders from making block, heads, assembling the crate motors, dist, etc... This in turn means the product is market up twice before it even gets to a dealer or vendor. GM and Ford seem to keep must of their stuff i nhouse which keeps the price lower.

Try calling Jeg's with that P/N, I called on a valve spring that they did not list in their catalog, gave them the Mopar P/N, and they gave me price way better than MP's.

If there were more of a market for MP parts, you can bet that the big warehouses would be buying in quantity and the price would come down. MP's cost with their overhead to stamp out 10 sets of valve covers is probably only marked up 15-20%. Parts are usually a cash cow for on OEM.

Also, Mopar has kept up sponsorship of the P/S teams, the Hemi shootout, NASCAR, and other racing over the years, even through near bankruptcy.