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Looks like they're putting DODGE back in the Ram grilles.

Posted By: GODSCOUNTRY340

Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 03:45 AM

Just saw this and thought it was about time.

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Posted By: A12

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 04:16 AM

AI ? And does DODGE have 5 or 6 letters ? scope wink
Posted By: polara71

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 12:40 PM

They'll always be Dodges regardless of what the put on the grille.
Posted By: larrymopar360

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 04:44 PM

I hope it's real. I've said for years that I believe making Ram a stand alone was a marketing faux pa, at least on trucks
Posted By: Moparite

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 04:58 PM

Saw it where?
Posted By: BloFish

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 05:04 PM

On the internet, so it must be true laugh2
Posted By: moparx

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 05:25 PM

Originally Posted by BloFish
On the internet, so it must be true laugh2



well, DUH ! boogie biggrin
beer
Posted By: not_a_charger

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 05:26 PM

Originally Posted by larrymopar360
I hope it's real. I've said for years that I believe making Ram a stand alone was a marketing faux pa, at least on trucks


It has never sounded right.
Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 05:53 PM

smoke

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Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 05:59 PM

whistling

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Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 06:03 PM

smoke

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Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 06:09 PM

dodge trail duster 4x4

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Posted By: larrymopar360

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 08:50 PM

I asked on a TRX Forum if anyone knew someone making grilles or partials for TRX's to replace "RAM". I want big bold DODGE on the front of mine!
Posted By: topside

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 10:21 PM

I never understood the appeal of "Ram".
Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 10:28 PM

Originally Posted by topside
I never understood the appeal of "Ram".


They split RAM from Dodge back in the FCA days due to them being on the brink and thinking if Dodge went down they didnt want them to take the truck unit with it which was a self filling cash register.
Posted By: A12

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/02/24 11:13 PM

Originally Posted by Dart 500
Originally Posted by topside
I never understood the appeal of "Ram".


They split RAM from Dodge back in the FCA days due to them being on the brink and thinking if Dodge went down they didnt want them to take the truck unit with it which was a self filling cash register.


Plus it allows the truck brand RAM to be marketed on its own in all parts of the world by FCA. FCA has RAM as a sponsor of the world Motocross GP (MXGP) series that holds events all over the World. Naming it RAM or its own brand makes no conflict as to what they are marketing and selling. Sergio Marchionne was pretty smart in knowing the North American market along with the world market too. He was Canadian and Italian and knew from things like what the Japanese had done when the wanted to get into the luxury car market they didn't come out with high end Toyotas or Hondas or Nissans they created Lexus (supposedly but maybe not Luxury EXport United States) and Acura and Infinity. VW tried with the VW Phaeton and failed miserably here in the US as VW had an economy car image and no one was going to pay high end cost for a VW luxury car no matter how good it was. Mr. Marchionne said he was going to make Dodge the Performance brand and it surely became that. Chrysler was going to be the luxury brand and may or may not really made it there but the Pacifica and 300 made a small mark. And JEEP surely is a world marketing product and stand-alone success. RAM of course was and is the TRUCK brand and is also a world stand-alone success. If you say RAM then most people know what you are talking about. If you were to say "I have a Dodge Laramie" I would bet far less would know the type of vehicle you own. Oh and did Plymouth make trucks? (my point just saying wink ) I will admit it took me a LONG(horn) time to not day Dodge Ram but eventually got used to it and why Sergio had the brand head towards a better world marketing direction. DODGE PERFORMANCE MUSCLE. RAM TRUCKS.

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Posted By: larrymopar360

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 12:05 AM

It should be Dodge TRX then if Dodge is the performance brand.
Posted By: Rhinodart

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 03:09 AM

My new to me 2010 Dodge Ram dually has DODGE in a couple of places, I thought that ended in 2009? Just glad to see those 5 golden letters on my truck... punkrocka
Posted By: TJP

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 04:05 AM

Originally Posted by topside
I never understood the appeal of "Ram".

that's for when you enter the showroom to buy one whistling 🤣🎯
Posted By: Dcuda69

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 04:28 AM

Make Ram and Jeep stand-alones so they can disolve Dodge/Chrysler. Look at the Dodge/Chrysler line-up...nothing there. All the money is in Jeep/Ram
Posted By: 6PakBee

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 09:19 AM

Originally Posted by Rhinodart
My new to me 2010 Dodge Ram dually has DODGE in a couple of places, I thought that ended in 2009? Just glad to see those 5 golden letters on my truck... punkrocka


My 2010 2500 has "Dodge" on the dash and on the tailgate emblem. BTW, I agree. Renaming Dodge truck was just the preamble to divestiture of the division.
Posted By: redraptor

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 11:30 AM

Originally Posted by Rhinodart
My new to me 2010 Dodge Ram dually has DODGE in a couple of places, I thought that ended in 2009? Just glad to see those 5 golden letters on my truck... punkrocka

2010 was the last year. Also last year for ram head on Dodge cars,
Posted By: justinp61

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 02:23 PM

My 2012 had "Ram 1500" on the doors, but had Dodge on the dash.
Posted By: moparx

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 03:28 PM

Originally Posted by TJP
Originally Posted by topside
I never understood the appeal of "Ram".

that's for when you enter the showroom to buy one whistling 🤣🎯





hmmm, what are you implying ? whistling work boogie biggrin
beer
Posted By: Rhinodart

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 04:08 PM

If it wasn't for the rebadge of the Challenger and Charger Dodge would have been long gone in 2008, the popularity kept the brand from disappearing. The Dart nameplate sure didn't help. Won't be long before Dodge is gone completely, and Chrysler would have been gone if not for moving the entire minivan platform... frown
Posted By: volaredon

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/03/24 08:11 PM

Originally Posted by justinp61
My 2012 had "Ram 1500" on the doors, but had Dodge on the dash.

Mine too
Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 12:57 AM

smoke

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Posted By: migsBIG

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 01:40 AM

That grill looks like something you would see on a gettofied mustang. AI must have did that lettering, looks terrible, just like Dodges ideas lately.
Posted By: bee1971

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 02:39 AM

Yes , 2012 was the last year for Dodge anywhere inside the interior in two places

2013 was all Ram
Posted By: Dart 500

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 08:33 AM

For years after 2013 (and potentially still) when you decode the VIN its still a Dodge
Posted By: 360view

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 09:48 AM

I would like to see a grille design that catches the bugs that clog the fins of the AC Evaporator,
but could hinge to open
and self clean those bugs away quickly.

But instead grilles are constantly redesigned to look “meaner”

Its like embossing “Death’s Head” symbols on the handle of a wrench to scare the nuts to spin themselves off.
Posted By: 5thAve

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/04/24 08:16 PM

Originally Posted by 6PakBee
Originally Posted by Rhinodart
My new to me 2010 Dodge Ram dually has DODGE in a couple of places, I thought that ended in 2009? Just glad to see those 5 golden letters on my truck... punkrocka


My 2010 2500 has "Dodge" on the dash and on the tailgate emblem. BTW, I agree. Renaming Dodge truck was just the preamble to divestiture of the division.


The funny thing is they went back to Dodge at that point. 2005 trucks didn't say Dodge on the back or the dash and I think it stayed that way with the Ram logo only until the restyle in 09 and they put the Dodge back. Even tho they were advertising them as a Dodge the whole time.
Posted By: 360view

Re: Looks like they're putting DODGE back in the Ram grilles. - 03/05/24 12:21 PM

Sadly, I suspect the Stellantis board members would sell Ram to one buyer, then sell Dodge to a 2nd buyer and Jeep to a 3rd buyer.

Odds are those buyers are likely to be in India or China, perhaps Japan.

https://www.stellantis.com/en/company/governance/board-of-directors

notice the ESG references
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