https://jalopnik.com/nows-a-great-time-to-get-a-deal-on-a-jeep-gladiator-bec-1850866730

sample quote

One of them, a 2023 Gladiator Sport, somehow had an MSRP of $52,505. But you wouldn’t pay that. With a Jeep discount of $5,251 plus a huge dealer discount of $12,283, the price for this Gladiator came down to just $34,971, $17,534 off MSRP. (in California)

end quote

still not compelling IMHO
but maybe the trend will continue.

I wonder what rental companies pay in fleet sales?