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Dodge stormed in to 1994 with a brand-new truck and defiant new slogan of “The Rules Have Changed.” Those “rules” were based on decades of trucks that were built to be workhorses without much thought given to comfort, convenience, or glamour. The message was that a heavy-duty truck didn’t have to be a boxy, boring shape with a rough suspension, poor handling, and spartan interior. With a “have your cake and eat it to” mentality, the Dodge designers put together a package that took its cues from cars of the era while still maintaining all the expected functionality of a truck.

Read the whole story at Mopar Connection Magazine HERE:


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Got a comment, question, or a story? Email me at kevin.shaw@shawgroupmedia.com