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Chrysler "The Engineering Company" #2708362
10/19/19 03:34 PM
10/19/19 03:34 PM
Joined: Jan 2011
Posts: 2,981
Central Florida
larrymopar360 Offline OP
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larrymopar360  Offline OP
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I always knew Chrysler was known as highly advanced engineering company with many firsts, and one major disappointment is the loss of this reputation, probably mainly due to the bouncing around of ownership, but when I read the list I'm truly amazed at what a fantastic company it once was. My first recollection as a kid and cars was bragging about the lockup converter. I couldn't even drive yet.

https://www.allpar.com/corporate/technology.html


Facts are stubborn things.
Re: Chrysler "The Engineering Company" [Re: larrymopar360] #2708385
10/19/19 06:07 PM
10/19/19 06:07 PM
Joined: Dec 2003
Posts: 18,045
Trumussia
J
jcc Offline
No politics
jcc  Offline
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Trumussia
In the 50's & 60"s while in school I did mechanic work at my dad's gas station/garage, I always thought the Mopar stuff was better engineered, smarter, and easier to work on.
At the time ,I thought that was obvious.

Re: Chrysler "The Engineering Company" [Re: jcc] #2708411
10/19/19 08:20 PM
10/19/19 08:20 PM
Joined: Jan 2003
Posts: 14,139
Between Houston & Galveston TX
Satilite73 Offline
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I sometimes wonder how many (if any) 'firsts' Chrysler had outside of the Automotive field. Remember, back then Chrysler had their hand in a LOT of different fields. Home AC, boats, trucks, military?

Now we have............. 'first pickup with a SPLIT tailgate!'

rolleyes


John

Imagine a '73 Satellite Wagon picture here. 😁
Re: Chrysler "The Engineering Company" [Re: Satilite73] #2708421
10/19/19 09:01 PM
10/19/19 09:01 PM
Joined: Nov 2007
Posts: 19,846
Kirkland, Washington
Pacnorthcuda Offline
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Originally Posted by Satilite73

I sometimes wonder how many (if any) 'firsts' Chrysler had outside of the Automotive field. Remember, back then Chrysler had their hand in a LOT of different fields. Home AC, boats, trucks, military?

Now we have............. 'first pickup with a SPLIT tailgate!'

rolleyes



Chrysler was a major subcontractor to the Apollo program. They were the general contractor for the Saturn V booster. That’s worth repeating.......they were the general contractor for the 7.5 million pound thrust booster that powered the most powerful vehicle ever built by man.........ever.
And that was 50 years ago.

Mopar MFing rocks.
https://www.allpar.com/history/military/moon.html

Re: Chrysler "The Engineering Company" [Re: Pacnorthcuda] #2708477
10/20/19 09:25 AM
10/20/19 09:25 AM
Joined: Dec 2007
Posts: 2,388
Des Moines IA
S
Soopernaut Offline
top fuel
Soopernaut  Offline
top fuel
S

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Posts: 2,388
Des Moines IA
Quote
Four wheel drive with an automatic transmission (1963)


I'm not sure what vehicle this was. In trucks, 1970 was the 1st year for auto-4x4. Maybe Town Wagons were different, but I don't think so.


1970 Dodge d100/eventually going on a 77 D100 frame
Re: Chrysler "The Engineering Company" [Re: larrymopar360] #2708483
10/20/19 09:41 AM
10/20/19 09:41 AM
Joined: Jan 2006
Posts: 5,107
USA
3
360view Offline
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USA
Chrysler’s research on “resonant” long tube intake manifolds is admirable.

One should not forget the “Chrysler Airflow” body that Volvo later shamelessly copied.

The Chandler-6 engine was highly reliable for its time.

Re: Chrysler "The Engineering Company" [Re: 360view] #2708511
10/20/19 10:52 AM
10/20/19 10:52 AM
Joined: Jan 2011
Posts: 2,981
Central Florida
larrymopar360 Offline OP
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larrymopar360  Offline OP
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The word Amazing is so overused these days, but reading this list; truly amazing. Sad what has become of "Chrysler". Bought and sold so many times and watered down to I don't know what anymore.


Facts are stubborn things.
Re: Chrysler "The Engineering Company" [Re: larrymopar360] #2708574
10/20/19 02:03 PM
10/20/19 02:03 PM
Joined: Dec 2003
Posts: 18,045
Trumussia
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jcc Offline
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Trumussia
Most declines are a result of one's success, and then losing the motivation to excel further,. History is full of prime examples.

Those that fail to acknowledge this often repeated cycle, are likely in the midst of their own downfall.

Re: Chrysler "The Engineering Company" [Re: jcc] #2709364
10/22/19 10:46 PM
10/22/19 10:46 PM
Joined: Mar 2007
Posts: 586
Southeast Pa.
SALEM1912 Offline
mopar
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Posts: 586
Southeast Pa.
Back in the 70's we were moving from one C/P dealership to a new building. A visit to the site we found three brand new Air temp HVAC units sitting in the weeds. Guess they wanted to make sure they were used.

Re: Chrysler "The Engineering Company" [Re: SALEM1912] #2709367
10/22/19 11:06 PM
10/22/19 11:06 PM
Joined: Apr 2012
Posts: 730
California
J
Jjs72D Offline
super stock
Jjs72D  Offline
super stock
J

Joined: Apr 2012
Posts: 730
California
I don't understand.

Re: Chrysler "The Engineering Company" [Re: Jjs72D] #2709486
10/23/19 11:05 AM
10/23/19 11:05 AM
Joined: Jan 2011
Posts: 2,981
Central Florida
larrymopar360 Offline OP
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larrymopar360  Offline OP
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Originally Posted by Jjs72D
I don't understand.
I don't either.


Facts are stubborn things.
Re: Chrysler "The Engineering Company" [Re: jcc] #2709493
10/23/19 11:15 AM
10/23/19 11:15 AM
Joined: Jun 2004
Posts: 2,681
St. Charles, MO
wingman Offline
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St. Charles, MO
Originally Posted by jcc
Most declines are a result of one's success, and then losing the motivation to excel further,. History is full of prime examples.

Those that fail to acknowledge this often repeated cycle, are likely in the midst of their own downfall.


Yep. Successful companies are lean, fast and hungry. The risk is after achieving that all success, the company's mentality gets fat, slow, and complacent--and this happens from the front line worker all the way to the CEO at the top. Which makes them a prime candidate to get bought out, sold off in pieces, or go out of business completely. So many examples of once great American companies that went down this path...

Re: Chrysler "The Engineering Company" [Re: wingman] #2709512
10/23/19 12:02 PM
10/23/19 12:02 PM
Joined: Jan 2011
Posts: 2,981
Central Florida
larrymopar360 Offline OP
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Here's a great read I just came across, and it answers a whole lot of questions. You can skip through some Ford only stuff in the middle if you want.

https://www.allpar.com/history/interviews/chris-theodore/fall-and-rise.html


Facts are stubborn things.
Re: Chrysler "The Engineering Company" [Re: jcc] #2709516
10/23/19 12:18 PM
10/23/19 12:18 PM
Joined: Jan 2003
Posts: 22,445
Gabba Gabba Hey! NYC
Diego (not Ted) Offline
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I don't think Chrysler got complacent.

It just ran out of money after several dramatic moments including:

- The Forward Look build issues
- The 1958 recession
- The dissolution of DeSoto
- The 1962 B-bodies
- Then playing it safe in the 1960s
- More quality issues
- The 1970s
- Bankruptcy

Re: Chrysler "The Engineering Company" [Re: Diego (not Ted)] #2709552
10/23/19 02:02 PM
10/23/19 02:02 PM
Joined: Nov 2007
Posts: 19,846
Kirkland, Washington
Pacnorthcuda Offline
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Kirkland, Washington
I think they got complacent in their number 3 position (if sales is the number one factor, as a car enthusiast I couldn’t really care less about sales) in US automakers.
They are no longer chasing the other two quite as aggressively, except perhaps for Ram.

And Jeep continues to define its own market....which is incredible.

Re: Chrysler "The Engineering Company" [Re: Pacnorthcuda] #2709565
10/23/19 02:40 PM
10/23/19 02:40 PM
Joined: Dec 2003
Posts: 18,045
Trumussia
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jcc Offline
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" as a car enthusiast I couldn’t really care less about sales"

I agree only to the extent that they can remain an engineering leader and profitable while doing that..

Sheep have a lower bar.

Re: Chrysler "The Engineering Company" [Re: jcc] #2709576
10/23/19 03:20 PM
10/23/19 03:20 PM
Joined: Nov 2007
Posts: 19,846
Kirkland, Washington
Pacnorthcuda Offline
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Originally Posted by jcc
" as a car enthusiast I couldn’t really care less about sales"

I agree only to the extent that they can remain an engineering leader and profitable while doing that..

Sheep have a lower bar.


Yep. There is a lot of room for a third place company (in terms of revenue) to be extremely profitable and successful. When the focus their efforts on THEIR company, and it’s products, everyone can win.

Porsche is a great example of this, not a revenue leader, and they could give a crap. Very inward focused, very innovative, very successful.

Re: Chrysler "The Engineering Company" [Re: Pacnorthcuda] #2709578
10/23/19 03:28 PM
10/23/19 03:28 PM
Joined: Jun 2004
Posts: 2,681
St. Charles, MO
wingman Offline
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Originally Posted by Pacnorthcuda
Originally Posted by jcc
" as a car enthusiast I couldn’t really care less about sales"

I agree only to the extent that they can remain an engineering leader and profitable while doing that..

Sheep have a lower bar.


Yep. There is a lot of room for a third place company (in terms of revenue) to be extremely profitable and successful. When the focus their efforts on THEIR company, and it’s products, everyone can win.

Porsche is a great example of this, not a revenue leader, and they could give a crap. Very inward focused, very innovative, very successful.


Porsche is only able to do the things they do because they are owned by the larger Volkswagen group. If you don't think overall sales and profitability are important, you are fooling yourselves.

If Chrysler hadn't sold a gazillion K-cars, they would not have had the resources to build the Viper.
If Chrysler wasn't making insane margins on all the Ram trucks they sell, they would not have the resources to build the Hellcat.

Many of the traditional exotic car companies have been bought up by bigger companies, and they don't make much money (if any) on their "enthusiast" cars. It's the boring daily drivers that pay the bills.

Re: Chrysler "The Engineering Company" [Re: wingman] #2709588
10/23/19 04:11 PM
10/23/19 04:11 PM
Joined: Jan 2003
Posts: 16,213
Las Vegas, NV
6bblgt Offline
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Originally Posted by wingman
Porsche is only able to do the things they do because they are owned by the larger Volkswagen group.


the above is true as of 2011 - prior to that they were their own entity, although they collaborated on many projects with VW

both comments greatly "simplified"

Re: Chrysler "The Engineering Company" [Re: 6bblgt] #2709594
10/23/19 04:34 PM
10/23/19 04:34 PM
Joined: Nov 2007
Posts: 19,846
Kirkland, Washington
Pacnorthcuda Offline
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Yep, Volkswagen is new to Porsche in terms of ownership. Prior to that Porsche was privately held and extremely private about its finances. VW, BMW, and MB were the German leaders, and that certainly didn’t stop Porsche from engineering, innovating, and profiting.

Larger companies, especially manufacturing companies, are hungry entities that cost billions to feed.

A 20 billion dollar revenue company does not necessarily net more than a 10 billion.
, and it certainly doesn’t necessarily make more per share (be it public or private).

Sometimes second or third is pretty damn good place to be! Look at Ford for an example of that!!! LOL!

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