Keen to bring more business into their small desert town and put Moab on the proverbial map, officials at the Moab Chamber of Commerce put their heads together and created first annual Easter Jeep Safari. Back in 1967 it was a humble one-day trail drive on the Saturday before Easter designed to attract off-road enthusiasts to the picturesque Utah city. Fifty-three years later, the annual event is now a nine-day celebration of all things off-road that brings together thousands of four-wheeling enthusiasts from across the globe.

Read the whole story at Mopar Connection HERE: