On Sunday, I planed to stake-out and gorge myself at my closest Buffalo Wild Wings. I’m a firm believer that big events, like the Super Bowl, are best enjoyed as a shared experience with others. And it was my plan to gauge patrons reactions to the commercials and even conduct a few short video reactions to the expected ad blitz from FCA. There was one problem with that plan. On Friday, FCA released statement saying they were not going to advertise in this year’s Super Bowl, preferring instead to pursue a digital social media strategy. You know what the say, “The best laid plans…”

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