Well, one of the guys was Tom Hoover, and the other guy I can't remember his name. Tom was inspirational in the conception of the LRE. The names did actually backfire on them, in 1979 the name of the warlock changed to warlockII. This change was of a law suite from the warlock motorcycle gang stating that the name was theirs and mopar was infringing on their rights to the name. as far as rare birds goes, they are out there, but in some cases, some of those rare birds look like they were made that way by their owners, rather than the way they rolled off the assembly line.

Quote:

---

Who at Dodge was behind the marketing strategy for these trucks?! Names like Warlock and True Spirit could have definitely backfired on them.
Maybe this is why they waited a year before putting anything in print.

Typically, auto manufacturers don’t resort to images of witchcraft to gain popularity among the general public. Now the names are quite fitting because these trucks are very “mythical” – little information is know for a fact. I still haven’t run across one of those rare Warlocks that “looked EXACTLY like yours but with the big block HEMI 6-pack, 4spd, with stacks……...

mmmm... sure... ok - you know the type!

---