Some things they always got right:

Styling. How many truly ugly Mopars have ya ever seen? How many designs stand up over time?

Engineering. Probably the only brand ever to be called over engineered. Ya could make a long list of stuff they did first and stuff that went virtually unchanged for decades because it worked.

Independence / Innovation. Connects with engineering but Chrysler was never a "follow the herd" brand.

Racing. Too many times over the years they didn't have the money or the will to have a strong program. Any time they did, they turned whatever series they ran in to a race for 2nd.


Some things they always got wrong:

Bean counting. Every business had good years and bad years but Chrysler has danced with bankruptcy way too much.

Moving product. they were usually the 3 in the "big three".