Just got this via e-mail:

Maximize your savings this weekend during the YEARONE.com Big 28 Sale. Simply enter BIG728 in the red promo code box of your shopping cart and you can get up to 28% off the normal retail price on eligible items.
Each item in your cart will show the discounted sale price along with the normal retail price, so it will be easy to see the big savings you’re getting. Discounts up to a massive 28% are available on eligible items.