Follow-up:
Right or wrong, I'm installing it with rounded side in for 3 reasons
1) Stock tank is installed that way. May have been replaced over the years, but factory PN is on flat side, seems logical they would want this visible
2) Flat side has beveled opening, easier to insert tube without damaging seal
3) Rounded side has smaller opening, this is the extra sealing from earlier design, seems extra seal should be inside tank, not outside after a leak of primary seal