Straightening an Al Wheel Rim/Lip- How Much $$$?

What's a ballpark figure for having an aluminum wheel's lip straightened after it's been dented, like so?:

depends on what the wheel is for. basicly reconditioned wheels cost $125, dealer cost, at the body shop i work at.

Hard to tell from just that pic but it looks like you could clean a LOT of that yourself with some wood dowling and light taps of a hammer?

You can do it yourself for free to little. I have done 4 conquest 16 x 9 each had a similar dent. The key is to warm the dented area with a torch. I used a low heat similar to soldering copper pipe just to take the chill of the dented area. I have a 1/4 aluminum plate that is cut rounded to the opening area. Place the rim on the ground next to an immovable object. warm the dented area, place the plate on top smack with a hammer until straight. You will have to have someone stand on the rim, or somehow keep it stationary. Re-apply heat as necessary. When done I sanded mine, and left the entire rim brushed aluminum with black centers. I was quoted upwards of $100-$150 to straighten each one. Did it myself for free!!! If you want to see the results I will post pics.

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You can do it yourself for free to little. I have done 4 conquest 16 x 9 each had a similar dent. The key is to warm the dented area with a torch. I used a low heat similar to soldering copper pipe just to take the chill of the dented area. I have a 1/4 aluminum plate that is cut rounded to the opening area. Place the rim on the ground next to an immovable object. warm the dented area, place the plate on top smack with a hammer until straight. You will have to have someone stand on the rim, or somehow keep it stationary. Re-apply heat as necessary. When done I sanded mine, and left the entire rim brushed aluminum with black centers. I was quoted upwards of $100-$150 to straighten each one. Did it myself for free!!! If you want to see the results I will post pics.

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I would think it would be cheaper to buy a used std 16" Conquest rim than pay someone to fix it. Now the optional wider 16x9 rims might be a different story