Things were a little touch-and-go in 2006 for then-Daimler Chrysler. The 1998 merger was considered a necessary life-saving evil by many diehard Mopar loyalists, others saw it as a way to revitalize the quickly dwindling brand. Only four years earlier had Chrysler completely revamped its entire lineup, introducing the famously tractor trailer-inspired Ram series and the cute Neon coupe and sedan. Larger passenger vehicles were moderately successful, and obviously, the Dodge Viper was the talk of the town.

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